“Marcia’s technology savvy background kept everything moving on schedule. She was truly a savior.” -A.H.
AdWords Consulting – PPC Advertising
If organic search engine optimization is not bringing the volume of leads or sales you need, supplemental pay-per-click (PPC) campaigns such as AdWords may be the way to go. Marcia develops strategic, highly targeted PPC campaigns for small businesses to supplement and reinforce other marketing efforts.
The process typically begins with an overall site assessment and understanding of client goals and terminology used in searches. After organic results are evaluated, a supplemental PPC strategy is developed and implemented. Google AdWords, Bing, Facebook and/or LinkedIn advertising may be considered.
In addition to setting up and running PPC campaigns, Marcia also consults with site owners and current AdWords advertisers to tweak and improve existing PPC campaigns to maximize profitability. After evaluation, recommendations are typically delivered in a screen-sharing session for hands-on, live implementation of changes with the client in control of final decisions each step of the way.
About half of Marcia's AdWords consulting work is performed on a confidential, subcontract basis for other marketing firms and web site developers who lack PPC expertise on staff. All inquiries are welcome.